Staying in Touch

Are you staying in regular touch with your contracts?

It's more important than ever to stay connected with your customers. All successful sales people know that it's easier to sell to existing customers than new prospects. It's just good business sense to focus on your existing customers who already like, know and trust you.

Elene Marsden from Corazon IT, an approved Sage ACT!

Reseller says that keeping in regular touch with your customers is essential. She does this by sending out attractive, informative email newsletters to all her contacts, both customers and prospects, on a regular basis. She knows that regular contact works - it sends a clear message to her contacts that Corazon IT's delivering great value. Elene also knows that routine contact is important too, as it gives you the chance to talk about all your latest products and services.

Never assume that your customers know your full product/service range. Elene says that one of her clients had been selling light fittings to a loyal customer for many years. That customer asked the lighting company if they could recommend a light bulb supplier. Her client had always sold these specialised light bulbs but this message had not reached the customer.

The only way to be sure your customers know what you do is to tell them, to tell them often and in different ways.

This is why Elene sends out newsletters which are informative and interesting.

How do you stay in touch with your customers?

Elene recommends using a contact management solution like ACT! to keep all your contacts in one place. She also uses Swiftpage, an email marketing solution provider to send out bulk emails. If you don't have a contact management tool like ACT! you can still use Swiftpage with Outlook, Excel and or even use their hosted solution.

Why Swiftpage and ACT!?

Once you've created your email newsletter, you select a group of contacts from ACT! making sure your marketing is focused and specific. Your emails can be sent immediately or later, when your customers are most receptive.

Once your campaign has been sent, Swiftpage Reports show you how your contacts interact with your email campaigns. You can even produce a call list of your Hot Customers/Prospects. These results can also be added to the contact record in ACT! as Swiftpage history. You can see the results of each campaign, including the number of times your contact has opened your email and clicked through links.

If you want an easy way to keep in touch with your customers, remember Swiftpage. You can sign up for a free 60 day Swiftpage account by visiting www.corazonit.com. We're offering all Million Impossible readers a copy of our 40 page Swiftpage manual once you apply for an account.

Don't delay, sign up today.

Elene Marsden is a Certified Consultant for Swiftpage. If you want to receive her ACT bimonthly newsletter full of marketing hints and tips, sign up via the website at www.corazonit.com