Raw Business Magazine Ed 8

Raw Business Magazine Edition 8

Raw Business Magazine Edition 8 is now available online featuring the latest debate from the business world and interviews with some of Britain's most successful and high profile Entrepreneurs.

Raw 8 features Doug Richard, one of the original Dragon's Den panellists who's latest venture is School for Startups which is based around teaching and mentoring Entrepreneurs initially through a series of events and seminars with online support at a later date. Other articles include regular columnist Sean McPheat who talks about overcoming objections when selling and exclusive interviews with Neil and Laura Westwood of Magic Whiteboard and Emma Wimhurst of EMPwr who spoke at a recent Entrepreneur School event in Chelmsford.

Raw Business Magazine Edition 8 Highlights

Exclusive Doug Richard Interview

We met Doug at the Business Startups show held at London Excel in May. Doug has set up School for Start-ups, which aims to develop and help entrepreneurs.

Doug Richard is an American entrepreneur, who is now based in the UK. He previously lived in California, where he specialised in technology transfer, commercialisation and business incubation. Doug's education credentials include a BA in Psychology and a Juris Doctor, both from the University of California. Doug is co-founder of Trutap, a new mobile phone network, and before this was CEO of three different technology companies. He is also nonexecutive director of Beats Digital.

In May 2006, Doug received an honorary Queen's Award for Enterprise Promotion for his work promoting, developing and helping entrepreneurs. He is the first American to ever receive this honour. Doug took time out of his busy schedule to speak directly to Raw...

Sean McPheat – How to overcome objections

If you've done a great job in your salesinteraction, objections will not arise at all. But if your prospects do come out with "I've got no money" or "I want to think about it", you need to know how to deal with them in the right way so it doesn't become a battle between you and the prospect where someone 'wins' and someone 'loses'...

Handling and overcoming objections is always an area that every sales person needs to improve upon, so let's jump straight in. When it comes to handling objections, I want you to remember a simple acronym: C-I-S.

• C stands for Clarify – you need to clarify the objection
• I stands for Isolate – you need to isolate the issue
• S stands for Solve – you need to solve the problem.

Okay, now let's look at each one in turn...

Emma Wimhurst Interview

After selling her cosmetics company DIVA Cosmetics in 2000 – following several lucrative years with turnover peaking at £4 million by year four – Emma Wimhurst is now passing on her business knowledge through her second venture, EMpwr: Smart Mentoring. EMpwr helps people focus their energies on planning for success then achieving it, with training delivered in an upbeat, high-energy, empowering style.

Scott English met with Emma at the Strand Palace Hotel in London. Emma is preparing to launch her new book BOOM in a few weeks' time. It is designed to inspire entrepreneurs with regards to different principles within their business. I met with Emma to talk about her successful ventures and also her 'Raw' experiences in business...

Savvy & Victor Beyond the Logo

I work in branding, yet I am going off that word. It is not the word's fault you understand; it is what 'branding' has come to represent – which, in many cases, is little more than good design and a well established logo.

Branding is actually so much more than these elements – and only when this is realised can you understand how powerful it can be for your business. So what is branding and how can it help your business grow? Read more in Raw Business 8

The Magic Whiteboard Story

The Dragons were so impressed with the innovative Magic Whiteboard product (which allows you to create a whiteboard from a roll – anywhere, in seconds) that James Caan, Duncan Bannatyne, Theo Paphitis and Deborah Meaden all made offers to invest in the business – a very rare event in the Den!

Read how Neil and Laura Westwood started their business, decided to go on Dragon's Den, won the investment they were looking for and which Dragon's invested in Magic whiteboard in our exclusive interview.