If you don’t change the direction you are going in, you WILL get to where you are heading!
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Please take a moment to read that headline again – often when people read it the first time, they think I am saying change the direction of your business- I’m NOT! I’m saying please DON’T change the direction of your business, if you want to succeed.
Let me explain a little more - If you were going on a trip and wanted to get from here to Edinburgh – you will go from here to Edinburgh won’t you? If you come across a road block along the way – you won’t turn around and decide to go to Wales instead will you?
No, you will find new ways of getting to Edinburgh, but you will still be going in the same direction as the one you started out going in - you are still heading for the same destination, you just have to take a new approach and find a new way to get to your final destination when things get in the way, not choose a new destination.
Now, most especially, is the time to stay focussed on your destination and NOT change it.
How many experts have told you, that the most important thing for you to do, when you started your business, was to write your business plan, create a marketing strategy and cash flow forecast and other business related tasks?
- How much money have you spent, on marketing, and promoting your business?
- How much money are you throwing away every year, attending expensive, often over rated, business building programmes and events?
- How much time do you waste attending networking events that you pay for and come away without any results?
If any of this sounds familiar to you – now is the time to go BACK to where you started, and make some simple changes today.
Add the vital, missing business success ingredients and you will succeed.
The underlying reason why 97% of small businesses or business start ups fail in the first 3-5 years, is not due to heading in the wrong direction, or having the wrong goals, but due to the fact that they don't have the vital missing ingredients, that will guarantee their success.
Let me ask you a couple of questions:
What would help you and your business right now, move to the next level and be successful?
If you answered:
- More money
- More customers
Those are the results you are looking for, not the ingredients to use, that will help you to achieve the success you really want and deserve to achieve.
Before you can create more money and attract more customers, in your business, it is vital to have the right foundations in place by using the right ingredients. By this, I am not talking about business plans, marketing strategies and cash flow forecast, those are the building blocks of your business, the foundations come first and are the:
- Simple
- Easy to learn
- Effective
Ingredients, that are vital to the success of your business.
These are the very same ingredients, tools and techniques that the business advisors and experts, DON'T tell you about, when you begin your business. If they did, and you had and used these missing ingredients, you would join the ranks of the 3% of small businesses, that succeed, not the ranks of the 97% who face going bankrupt, failing, or simply surviving and making do.
How do I know that these ingredients are vital to your success and that they are missing in 97% of small businesses and start-ups?
Because I've done hours of research, have attended so many business building & start up workshops and programmes, spoken to other small business owners and sole traders, researched businesses that are not happy with where they are right now and desperately want to succeed. I have watched these same people spend thousands and grasp at straws, trying to get going or survive and every one of these businesses/start ups has these ingredients missing.
Why don't business advisors, business link, people who run start-up business training courses and programmes for you and your business, give you these tools and techniques or tell you what these vital missing ingredients are? Because they haven't realised that they are missing, they are so focussed on teaching you how to grow your business, market your business and get customers, they take you straight from the floor to the 2nd rung on the ladder and bypass the first rung altogether. They have been trained by others who learnt the same business strategies and techniques, as they are now teaching you , they have been on the courses and workshops that other business experts offer. Not only have they not realised that these ingredients are missing, some of them haven't learnt these techniques themselves.
Why don't the successful millionaire entrepreneurs and business experts tell you about these vital missing ingredients?
Not because they are scared you will join them in being amongst the top 3% of the population and become successful, there is enough success to go around, they are happy if you succeed not worried about it. The reason they don't tell you about these tools and techniques, is because they have always had these tools and techniques and they use them each and every day, but they have these vital missing ingredients, firmly in their minds at all times, without even needing to think about them, so they of course, forget to tell you what they are, as they assume you already know.
So what are these vital missing ingredients?
The missing ingredients in many start up and small businesses are not rocket science, but are vital if you want to build rock solid foundations for your business and succeed, and are the exact same ingredients that every successful millionaire entrepreneur instinctively already has and uses. These ingredients can though, be learnt and implemented by anyone.
Many people start a business for financial reasons and are working in a business doing something they don't truly have any passion for doing, that alone stems their potential to take empowered action, which leads to lack of powerful results, resulting in lowered belief that they can achieve and grow and subsequently they find, that without these vital ingredients in their business, they have an ongoing cycle of lack of passion, potential and confidence.
That’s why Choose Changes has developed the UBPBM(TM) – Ultimate business potential and belief model.
Carol Dodsley
www.choosechanges.com
www.ultimatebusinesspotential.com
www.ultimate-confidence.com
www.youtube.com/user/loracyelsdod
